Turn Your Email List into Your Biggest Profit Driver

By adding aligned people to your list, and writing winning email marketing campaigns

I’m pulling together the system I’ve been using to get some cool results for my clients, like:

  • Helping one client create a 5-figure launch (from a teeny-tiny list)

  • Helping another client create a multi-six-figure income stream (using a whopping TWO emails 😮)

And I want to share it all with you. 

Because, let’s face it…the endless social media dance can get tiring (and triggering)...and some days you just don’t want to do it anymore.

What if you knew you could create predictable revenue…just by sending a series of emails?

Because the beauty of email marketing is that you can look at the numbers, see what worked, and know how much money you can make by deploying the same campaign over and over. 

It’s easy.

It's fun. 

It’s predictable.

Case Study: 5-figure launch

My client had a teeny list of around 200 people.

And she had a £300 product she wanted to sell to them. 

I crafted an email campaign using one of my persuasion trigger email campaigns. 

The results? 

£3K in sales within a few days, with an additional £4K by repeating the campaign over the next couple of months.

And now she has a repeatable revenue generating system that she can launch over and over again.

She can focus on growing her audience, growing her list, and plan out her sales targets for the year.

Learn my 5-step process to build a thriving (and profitable) email list of raving fans

Step 1:
Profitable List Building Funnels

(COMING IN 2024)

Funnels that make money while growing your email list

Discover the secret to turning subscribers into a steady income stream.

Learn step-by-step on how to create list-building funnels that generate profit

Learn the art of crafting offers and content that engage your audience while simultaneously boosting your bottom line

Step 2:
Your Money-Making Ecosystem

Strategies to make more money with email

Dive into a variety of email campaigns, each designed with proven sales psychology to maximise conversions

Discover how to position your offer in the right way, you don’t need to fall back on ‘icky’ tactics - you simply create natural desire.

Step 3:
Using ChatGPT to fast-track your writing

AI-infused email templates

I’ve created email templates that are fueled by cutting-edge AI prompts to help you whizz through the copywriting frameworks.

For each campaign - from launches to evergreen - you'll have a system at your fingertips to have your campaigns written and ready to deliver in next-to-no time

Access The Beyond Social Dashboard - A unique prompt-engineering system specifically designed to help you effortlessly write emails that turn subscribers into buyers.

Step 4:
Using storytelling to connect with your audience
(COMING IN 2024)

Learn the art of storytelling to create deeper connections

Discover how to use storytelling as a powerful tool to connect with your audience on a deeper level.

Learn techniques to weave compelling narratives into your emails, making your messages memorable and engaging.

Understand how to craft stories that evoke emotions, leading to a more loyal and responsive email list (and more sales!)

Step 5:
Growing your email list
(COMING IN 2024)

Simple strategies to grow your email list

Discover organic marketing strategies to get people onto your email list (every day if you're consistent!)

Learn how to create a list-building ecosystem so that you're not reliant on just one platform to reach a wider audience

Learn how to attract subscribers who are genuinely interested in your offerings, which gives you higher engagement rates and better conversion potential for your email campaigns

BEYOND SOCIAL

Create multiple revenue funnels for your business using email campaigns

Here's what's included:

Lifetime access to the Beyond Social curriculum

Right now, you can dig in and start crafting money-making email campaigns

An online portal with short and sharp video training

A bank of AI-infused copywriting templates

Lifetime access to all the content, including future upgrades (note: that's the lifetime of the course, not MY lifetime).

The Beyond Social Dashboard

A unique prompt-engineering system specifically designed to help you effortlessly write emails that turn subscribers into buyers.

AI-engineered email frameworks to plug-n-play into ChatGPT - get emails written in SECONDS that tap into proven sales psychology principles

Learn how to get ChatGPT to write emails are completely aligned with your voice, your brand, and the desires of your audience (by following my 'pre-prompt' stacking system).

Train ChatGPT to reflect your customer's innermost thoughts and desires back to them (this is the secret-sauce to getting truly persuasive copy written on your behalf)

Find your winning message in minutes. This system has been designed to help you rapidly write multiple emails to test different angles and approaches in your messaging.

12 months of Private Feedback

On-demand support

Each week you can submit what you’re working on for review.

I’ll hop into your document, make edits and suggestions, and ensure you’re dialling in your language and messaging.

I’ll create Loom videos as well as editing directly inside your document.

This feedback can be for the details of your emails, or ideas around strategies and campaigns.

12 Months of Weekly Group Calls

Each week you'll gain fresh insights, and tackle email marketing challenges together.

It's like a weekly power-up for your business, a regular dose of inspiration to keep you moving forward.

Bring questions or concerns to the call, and I’ll help you work through them.

At the moment, these are booked in on Tuesday at 4pm UK time for 60 minutes (but I'll assess the timings a the group grows)

You get 12 months' access to these calls

12 Months Inside The Private Facebook Community

Be part of a vibrant, supportive community of likeminded business owners who are generating revenue wins through their email lists

This will be a private space to hang with other people going through the program.

You can post questions as they come up while you’re creating your campaigns, and I’ll get back to you within 24 hours.

You get 12 months' access to the group

Quarterly List Building Challenges

Supercharge Your Subscriber Base with Exciting Quarterly List-Building Challenges

Discover and implement creative tactics to grow your email list with aligned subscribers

Learn wasy to not just spike your list size temporarily, but to create sustainable growth and ongoing engagement.

Uncover the list building strategies that align best with your values and your energy

"I had ChatGPT talking in my own brand voice for the first time in my life."

It was really great to have Cathy brainstorming and supporting me with the flow of getting myself more clear around what exactly I'm selling and who this is for.

One of the most important elements was to see the whole process that Cathy walked me through - what exactly are the prompts that she uses for ChatGPT to speed up the process.

Until today, basically each time I try doing something with ChatGPT the output I got was total rubbish, it never worked for me and it was so frustrating for me to use.

But the prompts that Cathy is using are extremely helpful and for the first time ChatGPT was using my brand voice!

What's the investment?

The entire Beyond Social curriculum that teaches you how to write revenue-generating email campaigns

The Beyond Social Dashboard: A unique prompt-engineering system specifically designed to help you effortlessly write emails that turn subscribers into buyers.

AI-infused email templates - write your emails in minutes (instead of hours)

12 months of Private Feedback - weekly copy feedback sessions on your emails as you write them

12 months of calls - weekly group calls for support and feedback

12 Months Inside The Private Facebook Community - connect with other business owners, ask questions and get support

Quarterly List Building Challenges - focused strategies to add lots of new subscribers to your list

“I learned a skill for life”

I loved getting your expertise and your input onto my existing copy - which I felt was lacking in a lot of areas.

I loved the fact that you were on the calls with me, working with me live and going through that kind of done-with-you element.

I thought it was a very good mix of done-with- you and teaching you how to do it yourself.

That you could go off and have a go at doing it yourself, and then coming back to get that feedback from you - that was invaluable.

Then you've learned a skill for life…it's not just something that you've invested in.

And we've got your input on it. We've now got this toolkit that we can take away with us and use for ourselves.

During the program I managed to get a sales page created from scratch.

I got an entire email sequence written which included pre-launch emails, launch emails and then follow-up emails for people who didn’t take me up on the offer.

I’d just like to say thank you for putting so much of your own time and energy into it and making it a really personal experience.

-Rachael Matthews

What’s In The Beyond Social Curriculum?

Mastering Your Brand Voice with AI: Get ChatGPT To Write In Your Voice

  • Learn the art (and science) of how to train ChatGPT to be your writing bestie

  • Craft emails (in seconds!) that not are not only compelling and persuasive, but also sound unmistakably "you"

  • Train ChatGPT to take the time and effort out of writing money-making emails while effortlessly convey your unique brand personality

Read Your Customer's Mind: Harness ChatGPT for Deep Market Insights

  • Learn how to use ChatGPT to delve deep into your target market's psyche

  • Discover how to uncover the insights that allow you to effortlessly craft emails that resonate with your ideal clients on a deeply personal level

  • When you understand your audience this deeply, you'll create campaigns that are perfectly matched to their needs and desires (making you the no-brainer solution to their problems)

  • Discover the art of creating tailor-made email communication that drives action (and makes sales!)

Strategies to make more money with email

I have multiple email campaigns that you can set up and implement during the program - and on our initial kick-off call we’ll decide which one is best for you to start with.

Each campaign uses proven sales psychology to encourage uptake of your offer to those people on your list who are ready for it.

When you position your offer in the right way, you don’t need to fall back on ‘icky’ tactics - you simply need to create natural desire.

The Perfect Prompt: High-Impact Email Campaigns Written FOR You

  • I've engineered one-of-a-kind prompts that effectively and efficiently guide ChatGPT to write your very specific email campaigns

  • These aren't generic prompts that you've seen elsewhere...these have been carefully tailored to layer the power of AI over proven copywriting frameworks and principles

  • No more staring at a blank page or wrestling with words - by the end of this module, you'll know exactly how to instruct ChatGPT to write powerful, persuasive emails that have your customers eagerly clicking 'buy now'.

Campaign: The Evergreen Cash Machine.

Learn how to build an automated evergreen email funnel that works non-stop for you, 24/7.

Tap into the power of automation to turn leads into customers and keep the cash rolling in smoothly, while you focus on growing your business.

Includes AI-driven email frameworks to effortlessly turn subscribers into customers

Campaign: Launch a Beta Offer

Get ChatGPT to help you write an email campaign to launch a brilliant beta offer to your subscribers.

You'll collect precious feedback, perfect your product, and make money while you’re ironing out the details.

Campaign: The Quick-Sell Playbook

Mastering Limited Time Offers

Uncover the secrets to crafting irresistible limited time offers that your email subscribers just can't resist.

By the end of this module, you'll know how to put together tantalising offers that create a sense of urgency, ignite huge interest, and ultimately, rake in the revenue.

Campaign: Launch Trigger Campaigns

Mastering Webinars & Challenges

Uncover the secrets to filling your webinars and challenges with perfect fit people.

By the end of this module, you'll know how to fill your challenge or webinar, and then move your warm audience into your paid offers.

Campaign: Run a Flash Sale

Discover the winning strategies behind flash sales that convert like crazy.

Become a master at designing time-sensitive, high-impact offers that catch your subscribers' eye, urging them to act fast and sending your sales soaring in no time.

Bonus Training

Emails That Connect & Convert

Discover how to use ChatGPT to:

  • Come up with unlimited ideas for nurture emails for your list (sharing value and showing your expertise)

  • Take your email ideas and write your email for you (in your voice)

  • Create a 'Power PS' that you can put at the end of these emails to let your audience be aware of what you've got going on, so they can reach out to work with you when they're ready

Subject Lines That Skyrocket Open Rates

  • Brainstorming worksheet with 100+ subject line ideas

  • Examples of winning subject lines in action

In summary...

Beyond Social is all about making that email list of yours the secret weapon in your business arsenal. Kick back and watch the magic happen as your email campaigns bring in consistent, predictable revenue.

  • Create persuasive, conversion-ready emails in a jiffy, thanks to the wizardry of AI-infused email templates.

  • Support to make sure your emails don't just connect, they convert. Through copy clinics, weekly feedback, calls and on-demand support inside the Facebook group, we'll ensure your campaigns, strategy AND the words all come together to create consistent and predictable income for your business.

  • Learn a skill that consistently allows you to make money in your business. With lifetime access to the Beyond Social curriculum you'll gift yourself a treasure-trove of email marketing goodness that keeps growing

Who's A Good Fit?

You’re a service provider, business owner or coach, and you:

  • Have an email list already (ideally at least 500 people)

  • Have clarity around who you help and how you help them (if you’re still working this out, probably best to sit this one out - as we’ll be working on refining the messaging of an offer you’re confident to deliver)

  • Are able to devote a couple of hours a week to your email marketing

This isn’t for you if…

  • You’re brand new to business, and you’re still working out what you’re selling and/or who you’re selling to.

Refund Policy

After lots of consideration I’ve decided not to have a refund policy.

When you sign up you’re not only getting access to resources, you’re getting access to my time and energy.

So please only sign up if you’re sure that this is the right program for you.

I’m more than happy to answer any questions you have - so please reach out before making your decision.

What's the investment?

The entire Beyond Social curriculum that teaches you how to write revenue-generating email campaigns

The Beyond Social Dashboard: A unique prompt-engineering system specifically designed to help you effortlessly write emails that turn subscribers into buyers.

AI-infused email templates - write your emails in minutes (instead of hours)

12 months of Private Feedback - weekly copy feedback sessions on your emails as you write them

12 months of calls - weekly group calls for support and feedback

12 Months Inside The Private Facebook Community - connect with other business owners, ask questions and get support

Need help? Send our team an email at support@yourwebtoolkit.com